Plymouth Argyle Football Club have launched their new website ahead of their 2021/22 League One campaign and have already seen a 250% increase in page views in the first week.
Record First Week
In its first week of existence the revamped official club site had 200,000 page views. By comparison, the previous platform only saw 300,000 page views throughout the whole month of June.
On average, page views are up 250%, and the website has already seen the highest amount of traffic since September 2020 – the first month of the 20/21 season, with fans visiting the website to stream games live as they were played behind closed doors.
A Valuable Asset
Having become one of still only a very small number of League One clubs to leave the EFL digital cohort the club now have control over their digital content. Argyle’s digital team can now gather user data to better understand their fans and, in turn, serve them continually more relevant content.
There is now a vast array of opportunities for partners to get involved with sponsored content across the website, and soon the app too. Being able to make valuable partner deals, as well as the ability to drive conversions through retail, ticket, and hospitality sales, makes this new website a huge commercial win for the club.
As well as a website that has the content and functionality that the club chooses this is also a great stride forwards in maintaining the club’s identity. The new website stands out from the rest of the EFL pack and the new look and feel has received a great reception from the fans:
"Superb job it looks clean friendly to use modern and looks fantastic!"
"Fantastic effort. Looks very slick."
"Looks great. Love the direction this club is heading, with a new slick website and our own streaming service"
We pride ourselves on delivering websites and apps for sports clubs with a bespoke look and feel but at an affordable price thanks to the investment we have made in our Clubcast Fan Experience Platform to power the products.
A digital media team of any size can seamlessly manage content, advertising, feeds, and communications across their website, apps, and voice skills, all through Clubcast.
With the evolution of our data dashboards teams have access to user insights and can, for example, instantly see the impact of new publications and campaigns, or see how many users are currently logged in.