MindWorks is a breakthrough solution for brands seeking to move on from behaviour led digital experiences to embedding customer behaviour into the heart of their organisation.
In a rapidly changing world, companies need to be nimbler than ever before, reading and reacting at pace to changing market conditions, competitor landscapes and customer needs. New technologies and progressive approaches to leveraging data are critical tools for unlocking business success in this challenging environment. But all too often organisations are slow in leveraging the potential that these tools offer to identify and influence changing customer behaviours because they themselves don’t have the right behaviours. MindWorks is purpose built to unlock this potential for clients.
Experts in behavioural economics, data and technology; the team helps clients achieve their business transformation ambitions. We do this by embedding behavioural science methodologies at the heart of the business to allow them to be nimble and reactive to changing business and customer needs.
Operating out of London, with global reach across US, Europe, Asia and Australia, providing a service to clients whose briefs seek to deliver new value globally. Examples of these include some of the biggest financial organisations in the world, such as HSBC, to smaller, nimble projects for fintech challenger bank Tyme, Serai (a new brand from HSBC), and Trade Club Alliance (a new brand from Santander).
